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Photo: Viktor Strasse

Bio

  • Born in Munich

  • In 2007 I co-founded the Startup mymuesli.com together with Hubertus Bessau and Philipp Kraiss that brings the concept of mass customization to muesli (I left mymuesli in Dec 2019, my two co-founders took over my remaining shares)

  • In 2020 I co-founded Jokolade together with Joko Winterscheidt. Our mission to contribute to making chocolate 100% slave-free, I left Jokolade in 2023 as shareholder and Co-CEO

  • In 2024 I co-founded zeroLabs, together with Moritz Keller. We are on a mission to become the world’s healthiest beer company.

  • I love to turn ideas into companies. And also help others do the same.

    As a founder, advisor, and speaker, I support people and teams who want to build something real – with courage, a founder’s mindset, and real-world experience.
    I don’t just talk about entrepreneurship – I live it.

    Speaking enquiries should be directed to the The London Speaker Bureau, Germany, thanks!

    Please get in touch via email: pizza at maxwittrock com